Disneyland 50th Anniversary

We celebrated Disneyland’s 50th Anniversary…

by closing its gates.

Record Disneyland
park attendance
and revenues

We celebrated Disneyland’s 50th Anniversary…by closing its gates.

We brought so many people to the celebration that Disneyland had to temporarily close its gates. The 18-month experience was the most successful marketing campaign in the park’s history. It featured new parades, fireworks shows, and spectaculars along with more than 75,000 operating shows and special events, making Disneyland’s 50th Anniversary
a truly unforgettable experience.

“When Walt Disney declared on opening day that ‘Disneyland is your land,’ I’m not sure if he truly realized how people everywhere would embrace the park as their own.”
- Julie Andrews
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