Disney Animal Kingdom Launch

We set wild animals loose in Central Park.

most successful Disney publicity stunt ever

We set wild animals loose in Central Park.

The Walt Disney Company turned to FiveCurrents to launch Disney’s Animal Kingdom
in spectacular style. We crafted the most successful Disney publicity stunt ever, right in
the middle of New York’s Central Park.  It featured 1,500 teenagers who created
giant animals and revealed the theme park’s logo.

“One spectacular stunt to celebrate the upcoming opening of
Disney’s Animal Kingdom Theme Park.”
- Good Morning America
All content © FiveCurrents, 2016. All rights reserved.

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